Know what corporate video questions to ask before starting your business video journey, and you’ll be sure to create an awesome video. Preparing is the most essential part of creating a fantastic corporate video, so take a look at these questions for you and your team to answer internal to start your creative process.

Corporate Video Questions to ask before filming starts

Each and every company showreel or corporate video will be unique to your company, but we have curated this list of corporate video questions through plenty of experience in the industry. We’ve covered branding and vision creation, choosing a corporate video production company and the finishing touches of making the most of your video.

Creating your vision

This will depend on your brand, what you want to promote in a video (whether a product, service or event) and why a customer should choose you over others.

1. Who are you, and what does your company do?

2. What is your brand personality like?

3. Have you any previous videos? What worked, what didn’t?

4. Can you describe the product or services you offer?

5. What problems does your product or service resolve or fix, and how does it do this?

6. Why should people choose your product/service rather than your competitor's?

7. Why should people come to the event you are promoting?

8. What’s it like to work for your company?

9. Do you have customer testimonials to use?

10. What’s your history and experience in your industry?

11. What music will you need?

12. Who will appear in the video? Will it be staff, customers and/or paid actors?

13. Do you need a single video or a series of videos?

Choosing a corporate video production company

You can read about choosing a corporate video production company in-depth here. Here are some of the critical questions to ask the agency before agreeing to work with them.

1. Can you show me examples of your work previously?

2. Do you have any testimonials from clients?

3. What is your video specialism?

4. Have you worked in my niche or industry before?

5. How much experience do you have?

6. How long have you been established?

7. Do you have insurance?

8. Can you provide cast, crew and equipment?

9. Do you provide ideas and scriptwriting?

10. What are your prices?

11. What are your terms and conditions?

12. What music licensing can you provide?

13. How do you handle post-production edits?

Nitty Gritty Details

Here are some practical questions to consider. This is the boring stuff that no one thinks of, but they are just as crucial as the flashy visuals and fun soundtrack.

1. When does the video need to be finished?

2. How long will the video be?

3. Where will it be shared?

4. What is the timeline for the project?

5. How will you promote the video?

6. What format do you need it in?

7. Can you embed or host it on your own website?

8. Will it work on social media?

9. Does it need further editing?

Choose Isaac Who

We are experienced corporate video producers, and we love to help businesses create their vision. Our corporate video service is a bespoke package for each company but will always include; video idea development, script writing, direction, full equipment, cast and crew and all post-production sound and video editing. We’ve worked in various industries and produced an assortment of corporate video styles. With decades of collective experience in the creative industry, our team is ready to bring your big idea to life.

Read more about our corporate video work here and take a look at some of our portfolio work. Get in touch today to find out our availability.