What is a corporate showreel?
A corporate showreel is a great way to showcase your work as a business. Just like an actor's showreel, it's there to display your best work and how you can help your clients. In this article, we discuss what is a corporate showreel and tips on what it should include.
What is a corporate showreel? - A definition
A corporate showreel is a corporate video showcasing your business' best work and the services you provide. Think of it as a visual case study but displaying all aspects of your work rather than focusing on just one client. A corporate showreel will be different for every business but they should always include your best work. The showreel format is traditionally for actors to display their skills and talents to casting agents and a corporate showreel is no different. Your business can show clients what you can do for them.
Tips for corporate showreels
When it comes to creating a corporate showreel, quality over quantity is key. A potential client does not want to sit through 30 minutes of B-roll, so it's important to make your showreel concise and focused on the specific points. First, let's discuss the different styles of corporate showreel, so you can understand which format might suit your business.
Corporate Showreel Examples
Best Work - This type of showreel can be a collection of all your best jobs. This works well for visual brands that might involve creating products or services. Below is one of Isaac Who's own business showreels. It displays many different shots of productions we've worked on whilst highlighting the different services we provide through simple banner text. It's short and sweet at only one minute eighteen seconds, but tells you everything you need to know about Isaac Who.
Testimonial showreel - Some services and products can be hard to capture on film. If you provide digital services, consultancy or administrative services, you might need to think a little outside the box. Interviewing existing happy clients is a great idea for a corporate showreel. Below is an events company's showreel showing how they put together a room, the finished result as well as a testimonial from a client. Positive, direct feedback from a company's client builds trust with the audience.
Product or Service Deep Dive- These corporate showreels can have more focus on discussion while still featuring a variety of clients. Talking headshots with staff can be used to explain the services you provide in more detail. This helps potential clients understand your products and services, especially if they are more complicated to show visually or require more of a deep dive. This corporate showreel for Konflux explains their 'Play in a Day' concept while including footage of schools they've worked with. This displays both who their target audience is as well as what the day will involve.
What should a corporate showreel include
A corporate showreel should only showcase your best work. Ideally, you should keep a record of all projects and make sure to take photos and videos of all your work. This way you will have plenty of footage to choose from when building your showreel. Your corporate showreel should include all the products and services you would like to promote.
Keep it up to date
If you are planning on using a corporate showreel on your website or to send to potential clients, make sure it is up to date. Depending on the type of industry you are in, you may want to update it every one to three years. Keeping your business' showreel up to date makes it clear to clients that your work is still of a high-quality now. If you have an old showreel, people may question lots of aspects of your business such as whether you still have the same skilled staff, can still produce the same quality work or are even active any more.
Keep it consistent in tone and style
Maintaining the consistency of a showreel, especially when splicing different projects together, is key for your brand. It maintains a strong brand aesthetic to have a consistent style and makes viewing your showreel more pleasurable. It will help impress clients with your professionalism and keep them focused on the content of video rather than a jarring edit.
How to get a corporate showreel
If you want to make sure your corporate showreel stands out and attracts the right kind of customers, talk to a professional. Choosing a corporate video production company will get you the best results. A production company that focuses on business videos will be able to help you choose the right footage and images to showcase your best work. Here at Isaac Who, we help all sorts of businesses create showreels, explainer videos and marketing promos for their company. Get in touch with Isaac Who today to create your corporate showreel.