Video production for business can be a great tool for marketing and increasing sales. It's one of the most engaging forms of content you can produce for your company and can be used on many mediums. It's important to define what kind of video you want but there are some amazing benefits to video production for your business.

Why use video production for small business?

There are many pros to video production for business. To start, check out these other articles to find out What is a corporate video? is and What is a corporate showreel? This will give you a good overview of what types of video production you can choose. We can now discuss the benefits of video production for business.

Brand awareness

Having videos created for your company and using them in marketing can boost your brand awareness greatly. You can use videos on social media, digital advertisements, TV adverts, email marketing, as well as part of your search engine optimisation strategy. Videos have been shown to be given more reach on social media platforms and search engines. Increasing your brand awareness is an important step in marketing your business.

Improve customer engagement

Not only will videos gain more reach and impressions on social media, but videos also gain the most engagement. Videos will keep your potential audience interested for longer, and the longer you can keep their attention the more trust it builds in your brand. Including calls-to-action can improve your engagement further which results in great impressions too.

Increase Sales

The more people you can reach and engage with, the more likely you will convert them into paying customers. Videos can be used to promote specific products and services, showcase your expertise or drive your audience to your website. Video production can also be used to perform live streams for workshops and paid events. Video production for business doesn't just have to be for marketing, it can be the product you sell. With companies needing to work remotely, video live streams can be a way to grow sales in a different way.

Cultivate a company culture

It is easier to get a sense of someone's personality when you talk to them face to face. Video is the next best thing, showcasing your company's personality but with the ability to reach thousands rather than one at a time. The Dollar Shave Club used a fun and somewhat silly video to introduce themselves as a company to audiences in 2012. It's still one of the best examples of displaying a company culture and get people engaged with a business.

Engage your staff

Let's face it, meetings and training courses are usually boring. Most staff couldn't care about what this meeting is about, but it doesn't have to be that way. Video production for businesses with a need for in-house training can be the best way to improve your staff morale. With a good video, you can improve information retention, give staff a jumping-off point for discussion and keep them much more entertained than an hour-long slideshow. Videos are a great way to keep your staff engaged throughout a meeting.

Choose Video production for business

Video production for business doesn't have to be complicated but you do want it to be made to the highest quality. Engage with a professional corporate video production company like Isaac Who to ensure you get an outstanding video for your marketing, sales or training needs. Get in touch with us today to find out how we can help you with your corporate video needs.