You’ve decided your business needs to start corporate video productions for your marketing efforts. After all, 93% of marketers who use video say that it’s an important part of their marketing strategy and 78% say video has directly helped increase sales. With stats like that, it’s no wonder you want to start video marketing in 2022. But, before you get too excited and jump the gun, we’ve highlighted in this article the key things you need to get started with corporate video products.

How to Start Video Productions for your Business Marketing

Corporate video productions don’t have to be stuffy. They can be the best way to engage users, drive traffic to your site and increase conversions ten-fold. But, for a broadcast-quality video that will make an impact, you need to employ a professional team. That costs money. While there are many affordable options out there, including our own corporate video service, it’s still going to be a notable part of your marketing budget. You, therefore, want to consider the process carefully before it's time to record. Read more about the costs of corporate video productions here.

Understand your business goals for Video

Video marketing can have many purposes, and it’s important to select only one primary goal for an individual video. But, that doesn’t mean you can’t have secondary goals or a series of videos, with each video having its own purpose. Here are some of the most common goals for corporate video marketing.

• Grow brand awareness

• Improve leads, conversions or sales

• Boost customer engagement

• Improve SEO and Content Strategy

We’ve written extensively about this topic, so make sure to check out our other articles which include info on goal setting and why video is so good for businesses. We’d recommend; Why company film production is vital to grow your business, Video Production for Business - A great business tool and Why corporate video is important.

Know What Your Brand Is...

And what it isn’t. Branding is probably one of the most important aspects when it comes to starting your corporate video production journey. Many brands get swept away in the excitement of video production and the endless potential for the content. However, your videos still need to represent your company effectively. We’ve seen too many businesses try to break boundaries with a video campaign, only to fall flat because it doesn’t reflect the rest of their company ethos or collateral.

Branding is about consistency. Your audience needs to recognise who you are. If they don’t, a flashy video will keep their attention for 30 seconds, but won’t result in further brand recognition when they see other marketing efforts. If you’re using video productions to break out of old branding, then we wholeheartedly encourage you to go wild! But, always consider your existing audience and where your business is heading, when it comes to the style and vibe of any video campaign.

Choose a corporate Video Production Company

The last thing you need to start corporate video productions is a corporate video production company of course! Once you know your goals, brand and brief, you can start to look for the right company. We’ve written a comprehensive guide on How to Choose A Corporate Video Production company here. In summary, you should choose them based on this criteria:

• Do they understand your video needs and business goals?

• Do they align with your vision for the campaign?

• What is their existing portfolio like? Does it match your style, audience type and goals?

• Are their previous customers happy with the outcome? Look for testimonials, reviews and case studies.

• Is the price right? A budget is vital so you can measure return on investment and not blow your yearly marketing allocation on one video.

• Most significantly, can you work with the production team effectively? If you have a series of videos to create, you want to work with a team that has all the professional aspects above but are also a joy to work with.

Making Your Own Corporate Video Productions

If you’re more of a do it yourself kinda company, we’ve got some resources you might like too. Check out What you need to create a corporate video, How to make a good corporate video and Good corporate video examples. If however, you still need guidance on the best approach to start your video marketing, we can help.

Our corporate video service is a bespoke package for each company but will always include; video idea development, scriptwriting, direction, full equipment, cast and crew, plus sound and video editing in post. But before all that, we just want to chat.

Get in touch today to book a meeting to discuss your needs. Come with a brief, or let us help you decide on the right format for you. We’re a friendly but professional team with decades of collective experience in our core team. Let’s work together.