The Important of corporate Video
A lot of companies get corporate videos because it's a 'cool' or 'fun' thing to have but many may be asking why corporate video is important in the first place. Corporate video can be a great addition to your marketing efforts. In this article, we talk you through why a corporate video is so beneficial to businesses.
Why a corporate video is important
Video production is a great tool for business in many ways. But, the main reason why corporate video is important for business is that it bolsters your marketing and leads to more sales.
Improves Brand Awareness
A corporate showreel or corporate video is a great way to get your company out there. Videos display to your audiences exactly what your brand is all about. For many small and medium sized businesses, they are looking to expand their customer base. A corporate video is a great way to reach a larger audience and let them know your brand exists.
Drives engagement on social media
Videos are easy to share online especially through social media platforms. Social media videos generate 1200% more shares compared with images and text combined. With this in mind, corporate videos can increase engagement on your social media profiles which in turn will boost your reach. This will expand your brand awareness further than if you just stick to imagery and text.
Aids Search Engine Optimisation
A corporate video can be part of content marketing that will improve your search engine optimisation (SEO). By producing quality video content you can improve your ranking with search engines like Google. Search engines will post your video and website further up their search results pages if they think it is a quality piece of content that is relevant to their customers. When you appear further up a search page, you will attract more traffic to your site.
Everyone likes to learn differently
Some people like to read, some like to listen and some like to watch. When you add videos to your website or social profiles, you are providing information in a format some people love. As everyone learns in a different way, video can convert those visual people into paying customers.
It helps audiences remember your message and brand
The visual nature of video means that the human mind retains more information from viewing it. When you create a branded video, your audience is more likely to remember your brand but also your message. This is important for generating new customers but it can also be a great aid for staff training. No one likes boring meetings or dull training videos. If you create a corporate training video by a professional film production company, your employees will be infinitely more engaged.
Builds trust and connection with your brand
Just like turning up to a job interview in a suit and tie, a professional corporate video can showcase your professionalism. Videos that explain your brand, the services you provide or are educational about a related topic will build trust with your audience. For many businesses, the people behind the brand are what makes the company. Therefore, a video featuring yourself or staff, can build that connection with your potential customers before they've even picked up the phone.
It gets more qualified leads
From the above list, we learn that videos reach more people, are more engaging and build trust with your business. With all this being said, you can see why those who view your videos are more likely to become your customers. Video is a surefire way to convert people into clients.
Get a corporate video for your business
We hope we have explained why corporate video is important for businesses, but if you have any questions get in touch. We offer a fully bespoke corporate video service for all companies we work with. The service includes video idea development, scriptwriting and direction, full equipment, cast and crew, plus editing. We've made corporate videos for all types of brands and can create a huge variety of video types such as:
Product & Service Videos
How-To Videos
Brand Videos
Charity Films
Lifestyle & Influencer
Commercials & Social Adverts
Staff Training & Customer Education
If you would like to work with us to produce your unique corporate video, get in touch today.