Corporate Video Examples
Some of the best out there
Videos are the way of the future when it comes to marketing. In a world of distraction, videos have been shown to hold the focus of users for longer than images and text, especially on social media. More and more businesses are looking to utilise video to improve their sales, increase their brand reach and ultimately create a better experience for their customers. But it can sometimes be difficult to come up with concrete ideas about how to market your company. Today, we are going to show some examples of different corporate video types. Hopefully one of them will inspire your next big idea.
Business Video Examples
Corporate videos are produced for a company or organisation. There are lots of different types of corporate videos and many organisations could utilise them. It's all about finding the right one to resonate with your customer base. Frequently used as simply advertisements, corporate videos can also be used as training, building awareness and even used for public service announcements. Check out our article, What is a Corporate Video? to learn more about these types of videos and see further examples.
Brand Video
A brand awareness video should be used as the first opportunity to introduce your brand to the world. Any corporate video that's about showcasing your company culture or ethos, should put your style as a business front and centre. This 2015 video from Slack is the perfect example of a brand awareness video with lots of style but the substance to back it up. It tells you everything you need to know about slack as a service and a company. It focuses on communication, innovation and creativity which is everything Slack says it promotes through the use of its software. What do you think about the video?
Testimonial Video
Testimonial or review videos are that extra level of brand awareness. They can showcase your services and products but reinforce social proof by including a review. Having a customer explain why they loved working with your business or what you were able to offer, will create a great level of trust from new leads. Our service feature for Dreamz-to-Themez, a wedding decor specialist, uses a voiceover of a client testimonial to great effect. It displays a more personal touch whilst also showcasing their beautiful designs.
Service Video
A service or product video is a more in-depth video style for those potential leads that are a bit warmer. They allow a company to go into more detail about their services, adding reassurance and explaining additional benefits. It's a more interactive and attention-grabbing way of explaining your services than simply writing on a web page. What do you think about our service video for Konflux Theatre, an educational theatre company that works in schools and colleges.
Public Service Announcements
While public service announcements are general used by the government to convey important information, the style can easily be used by many different organisations. Often in the form of a short, easy to understand format, these videos are designed to reach a wide audience. Companies can use this style of video to educate their customers on upcoming changes to how they operate or how to use their products and services effectively. A good example would be recent changes in business practices due to the Covid-19 pandemic. Businesses put together simple videos to convey how to maintain social distancing, how working from home will work and how to keep colleagues and customers safe. Below is an example from the Government's digital services department which has an excellent straight to the point approach.
Explainer Video
Explainer videos are perfect for the engaged lead. They may just be on the cusp of buying your product or calling you to book a consultation. Explainer videos should provide the added depth of information and answers to FAQs that the hot lead is looking for. Our series of explainer videos for the Hair Alchemist in Leeds is a clear example of how a selection of videos can help consumers decide on a purchase.
Create Your Corporate Video
We hope we've given you some inspiration. We have more corporate video ideas here. If you are interested in creating a corporate video for your company but are not sure where to start, we can help. We are experienced corporate video producers that can help from conception through to the final edit. Get in contact with us to arrange a meeting about your video needs. There is also a huge array of resources on corporate video making on our blog for those that would rather DIY. We have listed some of our best articles below.
Resources
Where to find music for a corporate video