Hair Alchemist Explainer Videos
A Case Study in Explainer Brand Videos
This is the first in a series of case studies about corporate videos. We'll be sharing these to demonstrate how videos can be utilised in a business. We've created a wide range of video styles and types as part of our corporate video service. Each has its individual uses and benefits and the chosen format is all dependent on your company's goals. The Hair Alchemist chose Isaac Who to create several explainer video campaigns. These described their services, explained aftercare info as well as showcase their business as a whole. Read on to find out creating this video campaign benefited their salon business.
Client Overview
Client: The Hair Alchemist
Business: Hair salon with a specialism in hair extensions
Location: Leeds, West Yorkshire
Business Type: B2C
Video campaign
Problem
The Hair Alchemist was looking for a series of promotional corporate videos for their company. They wished to showcase a new line of services in their re-branded salon. Their hope was to create a classy and on-brand series of videos. But most importantly, provide quality information for their potential future clients. As well as videos that educated existing clients on a new line of products available in store.
Solution
Firstly, Isaac worked closely with The Hair Alchemist to understand their products and business ethos. From there, we created a series of video content that would reflect the brand. Not to mention, help drive customers to their website through social media platforms. Subsequently, each video was structured on a specific product or service, to ensure focus. Likewise, the final video was an advertisement for the whole salon with a focus on detailed information. The videos were delivered in bitesize promo videos. Plus, additional images were provided to aid the client’s social media strategy.
Outcome
The Hair Alchemist saw a massive influx of traffic on their website and social media. As a result, business rose significantly as well as customer knowledge of their services. This also increased sales of their aftercare products. Here's what Emma Jackson, the director of The Hair Alchemist, had to say...
‘This company wipe the floor with any competition. They took the time to really understand our business and make sure the videos were in line with our brand and what we wanted to achieve. They turned up early, came with ideas, guided us and listened. The videos are seamless, really original and we have had an amazing response from our clients! Can’t thank you guys enough and looking forward to making more. Best money I have spent hands down! Definitely recommend, 5 stars is not enough!’
Corporate Video Productions with Isaac Who
If you'd like to boost your brand awareness, look no further than Isaac Who's film production company. Above all, we provide a superior service that will help you make the most of a video campaign. Promoting a particular product, service or event? We know how to create amazing corporate videos that work. Our corporate video service is a bespoke package for each company but will always include; video idea development, scriptwriting, direction, full equipment, cast and crew, plus sound and video editing in post. In short, we'll help you create the videos you need to help your company grow.