Why Company Film production is Vital to Grow Your Business
Company film production is vital to business growth in the 21st Century. From product videos to social media reels, video is essential to grow your brand and attract a larger clientele. In this article, we'll explain the key reasons why you should include company film production in your marketing budget.
What is Company Film Production?
A company film can cover a vast array of types and styles. From short social media clips to feature-length documentaries, company film production can be anything your business needs. A company film or corporate video could be:
Product & Service Videos
How-To Videos
Brand Videos
Charity Films
Lifestyle & Influencer
Commercials & Social Adverts
Staff Training & Customer Education
How Company Film Production Can Benefit Your Business
With the increase in video sharing online comes businesses wanting to utilise video in their marketing. Videos can be shown on the vast majority of social media platforms, with the biggest successes being on Facebook, Youtube, TikTok and Instagram. Statistics show that 62% of businesses use YouTube as a channel to post video content. While 84% of video marketers are using Facebook as one of their main video marketing channels. The demand for video is continuing to rise, so it's now or never for businesses to invest in company film production.
Videos Improve Conversion
Various research over the past few years has highlighted that videos are much more likely to convert viewers to paying customers. Video now appears in 70% of the top 100 search results listings. Viewers are anywhere from 64-85% more likely to buy after watching a product video but some data puts that figure at 144%. With data like this, you can clearly see why your company should invest in video throughout its various avenues.
Stand Out From Your Competitors
As your mum might say, you shouldn't do something just because everyone else is doing it. But in the case of corporate videos, you should be doing it because your competitors are. As we've seen above, videos convert, so if your rivals are utilising video, you should be too. If you don't, you run the risk of them outpacing you in terms of social media and marketing content. By creating unique corporate videos for your business, you can create a better experience for your viewer base. Standing out from your competitors is key when it comes to convincing customers to come with you. Video is one of the best ways to help you stand apart.
Builds Trust With Your Audience
As with standing out from competitors, video is a vital way to connect with your community. Videos that feature you and your staff will make a bigger impact than a staged product shoot or video. Conversations on camera, talking heads and behind the scenes footage, can show the real people behind the camera. As company film producers ourselves, we know how important this is. We create our own company films and chats to engage our audience and show them what it's really like to work with Isaac Who. You can check out our Youtube channel for examples of the kind of videos we make for our followers.
Part of Your SEO Strategy
If you are serious about your marketing, you'll no doubt be investing in some sort of search engine optimisation. Video can be a part of that SEO strategy. Youtube is the second most used search engine after Google (It is owned by Google too). This means your videos have the potential to be shown to an even greater array of people through sheer volume. Google and other search engines also frequently feature videos in their top results. This shows how Videos can be used to boost your brand through search engines.
How to Create a Corporate Video
We have lots of resources on our blog on how to create an amazing company film for your business. Here are just some of the articles we've created on the subject.
If you want some ideas on what to create, check out our articles that showcase some amazing corporate video ideas.
Invest In Company Film Production Today
If you are ready for company film production but are not sure where to start, get in touch. We can help with the full process from idea development to editing and launch. Your company can be as hands-on or off as they need. We'll work with you to make the process as smooth as possible. With decades of collective experience, our team is ready to bring your idea to life. Check out some of our company film production work on our corporate services page.