Corporate Video Ideas
If you're looking for corporate video ideas you've come to the right place. Here are some of the best video ideas that can boost brand awareness, improve customer retention and promote your products and services. Corporate videos don't need to be boring or stuffy, here at Isaac Who we are all about imagination and creativity so our one bit of advice would be to think outside the box when it comes to making your own corporate video.
Brand Awareness Video
If you are a new business or this is your first time considering a corporate video, creating one focused on brand awareness is a great way to start. Here are some brand awareness corporate video ideas.
Business Story
Why not start by telling your business' story. The journey you went on from when you first had your idea for a company to how your business is growing now. By creating a brand story, you'll be able to tell your audience what your business is about, why your company exists and what your brand ethos is all about. This can help your potential customers recognise your brand and start to build trust with it. A business story video can be any length but the focus should be on conveying your company culture.
Corporate Showreel
A corporate showreel is another good way to showcase your business by focusing on your business' best work and the services you provide. A corporate video is a visual case study that displays all aspects of your work rather than focusing on just one client. A corporate showreel will be different for every business but they should always include your best work. The showreel format is traditionally for actors to display their skills and talents to casting agents and a corporate showreel is no different. Your business can show clients what you can do for them. Read more about this type of video in our What is a Corporate Showreel article.
Introducing the team
If your brand is more light hearted, why not create a more informal introductory video by talking to your team on camera. Your varied team will showcase the different areas of your business while putting a face to a business. This is especially good for service based businesses where people are more important over products. Introducing your team will make existing customers feel more comfortable with your company, while potential customers will gain trust in your business faster. It's also another great way to showcase your company culture.
Explainer Videos
While you may think that the most simple of products needs no explanation, corporate videos centered around your products will help you reach new audiences and help your retain existing customers.
How It's Made
Everybody loves to learn where their products come from, it's a fascinating aspect that many people don't get to see. Creating a unique business video that focuses on the manufacturing process can help give your customers many insights. It will show them how it's made from an interesting viewpoint but also shows the time and effort put into making the product and therefore why it is the price it is.
How To Look After The Product
Showing viewers how to look after a product is a great way to support your customers post-sale. It's also the best way to show new leads that your product can work for them and that they'll be supported even after the sale. By using a non-salesy method of video advertising, you'll educate your consumers and build trust in your brand as a responsible, conscientious company.
FAQs
Creating a frequently asked question and answer video provides your business with several benefits, including:
Helps new customers make a decision on your products by answering their questions
Reduces staff time allocated to FAQs as existing customers can view the video to find answers
Will provide a source of marketing on social media, email and other marketing mediums
Builds trust with old and new audiences by providing free, relevant information.
It can contribute to your search engine optimisation strategy.
Service Promotion
Some businesses find it hard to promote their company because they are service-based rather than product-focused. Don't worry though, there are plenty of corporate video ideas that work for service-based companies.
'How To' Videos
Like with explainer video types above, 'how to' videos for your service business can help you create trust with your audience and improve customer retention. 'How to' videos can cover whatever fits for your company, but some good ideas include:
How to set up your service - this works well for digital products and software set up.
How to deal with this common problem - This can be about issues that affect your client base and how to get around it. This is not sales focused but shows you'll support your customer even if you are not necessarily going to make money out of it.
How to contact us best - This can improve your customer service by educating clients how to use your systems such as putting in a support ticket, who to discuss invoices with etc...
Customer Testimonials & Case Studies
Asking your customers to provide a video testimonial is great social proof of the quality of your services. People like to hear what other people have to say about your services, so quality reviews will help with this. You can choose to have several customer testimonials in a showreel style video. This is good for brand awareness and showing the different sectors you can cater for. You can also choose one customer at a time and create a case study that showcases the specific challenges and solutions you provided.
Corporate Video with Isaac Who UK
If the list of corporate video ideas above has got your creative juices flowing but you're not sure where to start, get in touch. We help all sorts of businesses create showreels, explainer videos and marketing promos for their company. If you need to do more research before taking the plunge, here are some additional resources: