How to make a good corporate video
If your business wants to know how to make a corporate video then read on. In this article, we show you the key steps you should follow to ensure your corporate video does exactly what you need it to do.
How to Make a Good Corporate Video
Video production for business can be a great tool for marketing and increasing sales. It's one of the most engaging forms of content you can produce for your company and can be used on many different platforms. It also has one of the highest returns on investment as marketing collateral. A corporate video can help you:
Increase brand awareness
Improve sales
Increase customer engagement
Cultivate a company culture
Engage staff
Below are the key steps on how to make a corporate video work well for your business.
Set a goal
The first thing to do when looking to create a corporate video is to determine your goal. What is the reason you want to create this video? Is it for marketing purposes or for staff training? Is it to answer FAQs for your existing customers or to promote a product to new customers? Whatever goal you choose, make sure it is something you can measure and put a figure too. For example, if you want to use it to boost brand awareness, you need to ensure you have a metric in mind to measure this. This could be the reach of a video on social media, clicks through the video to your website or even how many people become paid-up customers after watching the video. You can use the SMART goal framework to help you plan out the goal.
Make a plan
Once you have a goal in mind, you can start creating a plan for the video. Focus on the message you want to explain to your audience and create a story around that. You will need to organise locations, cast, a script as well as crew and equipment to film. If you do not have your own equipment or resources to create the video but you have an idea, choose a film production company who can organise all these aspects. They will also be able to help you put together a story for each of the videos that reinforce your messaging and will help you achieve your goal. Find out more about what a film production company does here.
Focus on engaging content
Videos are powerful tools as humans much prefer receiving information visually. They will hold your audience's attention for longer and ensure your message sticks. But you must produce an engaging video in the first place to keep the viewer's focus. A corporate video should be entertaining, educational and/or inspiring. Just talking at a camera from an autocue will not keep a user engaged, so you need to plan ways of keeping them entertained throughout the video.
Quality Production
One way to guarantee a longer viewing time is to make sure your video is produced to a high quality. The visuals are sharp, the sound is clear, transitions and overlays are interesting but not overly distracting. When you use a professional production company, that professionalism will shine through your video and reflect well on your brand. If you produce a poor quality video you will not reach your goals.
Share your corporate video correctly
This mainly applies to marketing collateral, but can also apply to some external videos too. Ensure you share your video in the right place at the right time. There are many places you can share videos online including video upload sites such as Vimeo and YouTube, your own website and social media platforms. If you are utilising your video for marketing purposes, speak to your marketing team or a consultant. They'll be able to tell you the best place to put your videos and should organise the sharing of them to a wider audience.
Make your Corporate Video
If you would like to get started on your own corporate video, series or showreel, we can help. Our corporate video service is a bespoke package for each company and includes video idea development, scriptwriting, direction, full equipment, cast & crew, as well as sound & video editing. We've worked on all types of videos including; product & service, how-tos, brand videos, charity films, lifestyle, commercials, digital ads, staff training and customer education. Check out some of our previous work on our corporate services page and get in touch to discuss your requirements with the team.