Business video production tips to go viral
A Great Idea, The Right Place & The Right Time
Who wouldn’t want their business video to go viral! A viral video gains fast popularity online and has a high sharing ratio. Whether your goal is to increase engagement, boost sales or improve brand awareness, a viral video can make a massive difference in your business. So today, we wanted to share our business video production tips on making a video go viral.
How to make your Video Viral: Business Video Production Tips
Here are our top tips to make a business video go viral. Remember, there is no guarantee of the virality of a video. Run a mile from anyone who promises they can make a video go viral. However, there are things that viral videos often share, and this is what we highlight below.
The Goal of the Video
While going viral is today’s topic, business video production is helpful for so much more. Corporate videos can improve your business in countless ways, and it’s essential to establish the goal of a video. Virality is not a goal but the effect of an engaging, well-produced business video. Here are some areas that you might be aiming for:
Improve conversions or leads
Build trust with your audience
Stand out from competitors
Increase engagement
Boost your SEO strategy
Read more about why company film production is vital to grow your business.
Start With A Great Idea
A viral video typically strikes a particular chord with people. It could be a bit out there in format, story or style. However, the ones that stand out are usually something viewers have never seen before. If you want your video to go viral, this is the key. Without a fantastic idea, it’s unlikely to hit the virality you’re looking for from a video. Our team are all about creativity, so if you want to brainstorm some ideas on your corporate video production, get in touch. Here are some fantastic corporate video examples for inspiration.
All about emotion
Another element of the viral video is that it taps into emotion. Let’s simply say that pulling at the heartstrings is a surefire way to get people watching, engaging and clicking through to your site. While lovey-dovey ads can be inspiring and help a video go viral, there’s more than love to strike an emotional reaction. Excitement, inspiration, and sadness can all be driving factors in a viral marketing campaign. For example, charities often used sad imagery and storytelling to convey their need for funds. Getting the viewer to connect to the people in the video is one of the primary ways a video gets lots of attention. It’s worth mentioning at this point that most viral videos contain people or animals rather than simple objects. It’s the human emotional connection that we all crave.
Effective but short
A viral video needs to be easily shared across the digital world. Making it short and sweet ensures it can be shared and will be more likely too. Plus, the production quality is frequently higher when your video is a short length. A short video will not dilute the message of the video. The cast and crew can put all their effort into one scene with their best work. Editing is also a fundamental part of the video process, so if you can keep it shorter, the editing process will be more focused and smoother. Read more about how to make a good corporate video and what you’ll need to create a corporate video.
Sharing it right
Once your video is ready to go, there are three more things to do to improve the chances of virality. First, a viral video is shared in the correct format, to the right place, and at the right time.
Format. If you share your video to a specific platform, consider its guidelines carefully. You want to ensure the audience can view the video and see its entire contents. You don’t want the visuals or sound to be cropped or distorted in any way.
Platform. Where are you most likely to make your video viral? Is it Facebook, Tiktok, Instagram? Consider the ideal audience, the format requirements and the ability to share on each platform before posting.
Time. When to post your video is down to the platform and its audience. If you post your video at 4 am on a Monday, it’s unlikely anyone will see it. While virality can happen at a later point in time, you may as well give your content the best shot by posting at your most accessible time for audiences.
Hire Isaac Who for Business Video Production
If you’d like help with business video production that will help make your corporate videos take the world by storm, talk to Isaac Who. We are an experienced corporate video production company based in West Yorkshire. Creating bespoke corporate videos for social media, TV, and other digital formats is our bread and butter. We love discussing ideas with business owners and helping them succeed with broadcast-quality video production. We’re a small but dedicated team of creatives who are excited to work with you.
Still not convinced? Please read our article on the benefits of choosing a boutique film production company.