6 Tips for Producing Corporate Videos
How to make an impact and make the most of your efforts
Producing corporate videos is one of the best things you can do to market your business and expand your reach. Here are six top tips for producing company videos to really make an impact with them. If you’re just starting out in creating corporate videos, we’d recommend a few articles to get you started along with this one; What is a corporate video, Why corporate video is important and How to get started with corporate video production for your business.
Best Tips for Producing Corporate Video
We’ve talked extensively about why corporate video is vital for your business and what you need to make your first corporate video. This article hopes to share some extra tips which are often forgotten or not even considered in the first place. We hope you find it a worthwhile read.
Hire a Corporate Video Production Company
This will always be our number one tip because you can’t compete with the professionals when representing your brand. While today, everyone's phone can produce quality sound and audio, there is so much more to video production than the equipment. A professional production company can help you create a corporate video from start to finish. That includes from conception to editing and everything in between. Please read our article on How to choose a corporate video production company for the best way to select a film company.
Think about longevity
Your new video might be excellent for virality in 2022, but will it stand the test of time. Most SMEs can’t afford to spend money on new quality videos every week or month. Instead, most choose to produce a corporate video for an extensive campaign or specific service. If you want to make the most of your corporate video budget, consider content that you can use extensively for years to come. For example, your business can use a company showreel or service explainer videos on many different platforms long term. Spending on a business video can be costly but ultimately worth it, so think about the long term strategy of your organisation before you shoot.
Don’t compromise on quality
As above, the cost of video production is a commitment, and everyone wants to get the best deal. But, you should in no way compromise on quality. If you opt for cheap, your video won’t make the desired impact, and you won’t be happy with your investment. However, quality doesn’t always mean expensive. Quality can be about using more resources in less time. A better video that’s shorter will be more effective than a poorly produced one that’s longer. Pay cheap; pay twice.
Hire professional actors
Simon from sales may think he’s ready for a Broadway show but trust us, hire professional actors. While it may cost you more than a member of staff, it all adds to the production quality. Your production company can often provide the cast as well as the crew. However, if your corporate video is about the company and staff are part of it, some tips help. First, make sure they are confident in what they are doing with plenty of rehearsal time. Use your previously hired corporate video production company to direct them, as this is part of their role. Furthermore, have HR on standby if things get heated. Sorry, Simon, you’re just not that strong an actor!
Use the right music
An often overlooked part of corporate video is the music. The right music can set a scene, create the right tone and help your video thrive when used. But, one particular consideration is that this too should be considered in the context of longevity. Today's hit may not translate over several years, so choose corporate music wisely. It should fit your brand and reflect what your audience wants to hear.
Utilise your video
This may seem an odd tip to include, but we see many companies pay for amazing corporate videos that they never do anything with. Instead, they are posted on to a web page or blog post, never to see the light of day again, or in some cases, never shown online. If your company has gone to the trouble of producing corporate videos for its brand, it’s vital not to waste that resource. Instead, post it on your website, share it on social, send it to existing clients and use it in presentations. You created this fantastic piece of art for a reason; it’s time to let the world see it.
Hire Isaac Who’s Corporate Video Production Services
If you’re interested in producing corporate videos, get in touch with the team at Isaac Who. We are an experienced corporate video production company with a broad portfolio of projects. We’ve worked with companies and organisations of all sizes, sectors and budgets. We thrive on creative design and love a challenge. So let us know your big idea, and we’ll get to work.