Music For Corporate Videos
It's not all about the visuals when you make a video for your business, sound is just as important. Whether your sound is all dialogue, soundtrack, diegetic music or a mixture of these, the right sounds make a video. Today we discuss where to find music for corporate videos and the benefits of each.
What type of music do you need for your video?
Firstly, it's a good idea to consider what type of music you need. This can determine where you may look for music. These are the different types of sounds you may consider for your business film.
A Score. If your corporate video is more like a short film that tells your company's story or takes your customers on a journey, you may need an original score for the action. Creating a unique piece of music will make your video unlike any other. Plus, It will help explain the story the viewer is seeing.
Jingle. If the tone of your video is a more traditional advert, you may want a jingle. These memorable little tunes can help establish brand recognition if they are able to get stuck in your audiences head.
Ambient. Are you showcasing a product or service? and do you want the focus to be on the characters in the video using it? Some simple ambient music in the background can help strike the right balance between setting the mood and distraction. This can also be the right kind of music if you have lots of dialogue in your corporate video. Ambient music can help foster good emotions and create a connection with your brand.
Voiceover. Finally, you may use a voice-over to add gravitas and clear instructions to the viewer about what the video is about and encourage them to feel a certain way about what is being viewed. Voiceovers can be utilised alongside music to tell a story and can help guide the viewer in the right direction. They can be utilised effectively for both advertising and instructional videos.
Where to get music for corporate videos
No matter the video style, music for corporate videos should be professionally made. Above all else, they should suit the tone of the video and the branding of your company.
Royalty-free music site
There are many royalty-free music sites out there where you can download music for corporate videos and utilise them for commercial purposes without charge. Obviously, the benefit is that you won't spend a penny. However, the downside of choosing free music is that you may find it difficult to get the sound to fit perfectly with the style and/or pacing. Furthermore, you may also find that other companies, including your competitors, could utilise the same music. This makes your video less unique and not as memorable.
Licensed Music Agencies
Choosing a licensed music provider allows you a broader range of music to pick from. You can select a popular song that many people recognise and enjoy, which will help your video become more memorable and likely make it more entertaining. Licensed music is paid for and depending on the agency or track you select can become quite costly.
Composer
If you want your video to be unique then a custom score or jingle from a composer is the option you'll need. A musical composer for corporate videos will be able to create a track that fits the rhythm of the film or ad and help your audience connect more thoroughly with your brand. This may be the more expensive option but you will get a quality piece of music if you choose the right composer.
Corporate Video Production company
Last but not least, there are video production companies. If you are already getting your business video made by a corporate video production company then they may offer music as part of their package. Undoubtedly, this is the best option to ensure a perfect continuity between the visuals and sound. Leaving the musical elements to one company will create a better result overall. Consequently, you'll get exactly what you want from your corporate video without compromise. Find out what else a film production company does.
Make your Corporate Video
If you are interested in making your own corporate video, get in touch with Isaac Who. Our corporate video service is a bespoke package for each company we work with. We help with video idea development, scriptwriting, direction, full equipment, full cast, full crew as well as sound and video editing. We've created all sorts of corporate videos for clients, including:
Product & Service Videos
How-To Videos
Brand Videos
Charity Films
Lifestyle & Influencer
Commercials & Social Adverts
Staff Training & Customer Education
Get in touch with us today to discuss your needs and find out availability.