How Much Does a Corporate Video Cost
We are frequently asked how much does a corporate video cost and as is often the case, it all depends on many factors. In this guide, we are going to show you the rough figures of the industry as well as the factors that can affect the cost of a corporate video.
How much does a corporate video cost?
A corporate video produced in the UK can cost anywhere from £500 to upwards of £25,000. These prices can vary widely with length, style and company. The lower end of the market may just involve producing animations and stock videos with voiceovers, while the higher end will cover bespoke productions that feel more like a Hollywood movie. Although this is a wide price point, the vast difference in companies and corporate video requirements means you'll need to choose a corporate production company that will fit you as well as your budget.
How are corporate videos priced?
There are many different ways a production company might choose to charge for a corporate video so there is no set price in the industry. However, below are a few things to consider which may impact the price. These can stem from before, during or after production.
Pre-Production
Time and expertise spent in developing concepts. Do you have an idea already or will you need assistance?
Storyboard development and script writing. Have you a pre-written script?
Planning shoot logistics. Do you require an unusual venue or props? Can you gain permission to access them?
Casting actors or voiceover artists - Will your corporate video use staff, actors, or a mixture of both? Acquiring additional cast can take time.
The Shoot
The quality of the cameras used, lenses and recording format. The higher quality production the higher the cost of equipment hire, purchase, insurance and maintenance.
The number of filming days, locations and crew members. The more time a company must shoot the higher the expense. Also, if a crew must travel far away, additional payment is usually required.
The skill, expertise and experience of the crew. As in any profession, expect to pay more for staff that have experience and knowledge in the filming industry.
Additional equipment – such as cranes, sliders etc. If you have a complicated story with some unique shots, extra equipment will add to the bill.
Post-Production
The complexity of the edit and narrative. If there are many different parts at play, it will take longer to edit the footage and sound together.
Duration of the film. The most simple of reasons why it will cost more.
Post-production technology and expertise. Once again, you should consider hiring an experienced professional to get the best results but that also usually means a higher wage cost.
Motion graphics and Computer Generated Imagery. If you need additional graphics or animation, this will certainly cost more.
Colour grading. Another post-production practice that needs to be considered.
Music editing and licencing. You need to consider where you might get music for corporate videos you need. Alhough a production company should be able to help with this.
Mastering and Digital encoding for multiple output formats. The devil is in the detail, and this is one more thing a company will need to do to make your corporate video perfect.
Each of these factors will impact the final production cost of your corporate video. You, as the client do not necessarily need to understand all these intricacies. But it’s always good to have a basic understanding and be given the options so you can control the budget of your corporate video.
Choose the right film production company for your corporate video
If you would like further information on corporate videos, check out the resources on our blog. We cover lots of topics, including:
If you would like to find out our prices for corporate videos and how we can help you, get in touch today. Our corporate video service is a bespoke package for each company but will include; video idea development, scriptwriting, direction, full equipment, full cast, full crew as well as sound and video editing. We've created all sorts of corporate videos for clients, including; product & service videos, How-To videos, brand videos, charity films, lifestyle & Influencer, commercials & social adverts and staff training & customer education