Here’s an essential guide on how to make a video for your business. Video production for business is a fantastic business tool with all sorts of benefits. If you are not producing corporate films in 2022, you are missing out on a large swath of potential leads and revenue.

Making a video for your business

A corporate video is important because it can aid brand awareness, drive social engagement, boost SEO strategies and ultimately increase leads and sales. A video for your business can get new and existing customers to trust your brand and recognise you as the company to trust to provide your specific services and products. Making a video for your business is crucial in standing out in a very saturated marketplace. Here’s how.

Think about the Concept

A corporate video can be focused on many different areas, so the first thing to do is to establish your business video's concept and goal. It could be geared towards brand awareness, service or product explainers, event marketing, in-house or end-user training, promoting broader issues, or simply showcasing your business in a corporate showreel. Once you’ve set out the type of video and the goal you aspire to, you need to consider the concept. Short, snappy, and to the point is always best, but more importantly, it must be memorable. This is difficult to achieve but is the ‘magic ingredient’ that will make your video a success. Read more about how to make a good corporate video here, especially the section on messaging.

Plan the essentials

Once you’ve selected your idea it’s now down to the action. There are many practical essentials you will need to make a corporate video. These include;

• Logistics: What, where and when will you shoot the video

• Equipment: How will you film and record visuals and sound? Do you need lighting, additional props or special camera filming equipment.

• Cast: Who will star in your video? Do you have staff who are capable? Will customers be willing to appear? Or will you have to hire professional actors?

• Crew: Who will produce the script, direct production, film and record the video, edit it in the post and distribute it correctly?

• Budget: What will it cost to make your corporate video? Have you set a budget and what wiggle room do you have?

Creating a fully fleshed-out plan of action will set you up for success. However, there are lots to think about when it comes to making a video for your business and to make it a success, it’s always best to involve a professional corporate video production company who can do a fantastic job. Here’s How to choose a Corporate Video Production Company.

Focus on quality

One crucial piece of advice we have for making business videos is to always focus on quality. Hiring professionals is vital, but it’s also about the energy you can bring to the project as a team. Producing a corporate video can be a long process, but it’s worth it to put time, expenses and expertise into the finished product to make it a sensation. Too many companies cut corners due to low budgets or inadequate time planning, leaving a less than impressive result. Putting quality at the front of everything will pay for itself in the long run. Read more top tips on producing corporate videos or read these corporate video case studies for examples of quality production; Your Local Services Video Campaign, Hair Alchemist Product Explainer Videos and Real Voices Educational Drama.

Hire Isaac Who for your business Video

If you’re ready to start producing videos for your business, get in touch with the Isaac Who team today. We are an experienced corporate video production company based in Leeds and Huddersfield, West Yorkshire. If you like what you see and want help marketing your business through video, we are here to help. We are experts in providing quality, professional videos for companies throughout the UK. Talk to Isaac to discover what we can do for you. Follow us on Instagram to keep up to date with the latest news from our team.